Ferrari's have starred in hundreds of films over the years
The Daytona Spyder has featured prominantly in six major films, all from the seventies:
1973 saw the release of 'The Long Goodbye' which featured a Daytona. 
In 'Gone in 60 seconds' a red and a yellow Daytona took part in one of the very biggest and best car chases in this 1974 classic.
'The Swiss Conspiracy' in 1975 featured two Daytona Spyder cars.

At least two Ferrari Daytonas appeared in Herbie Goes to Monte Carlo. One was red with a diagonal yellow stripe on the hood and a number 44 on a yellow circle background. The other was silver with a number 22 on doors and hood. However, in some scenes, this latter car appeared in dark green as well.

They raced neck and neck and the engine sounds were totally intoxicating both in the desert and when racing through New York city when the echo from the skyscrapers was awesome, the film show the Cobra speedo reading 120mph when in New York and it was real! The streets were deserted though so it must have been at around 5.00am!
Two Daytona spyders were used in this film and one was very badly damaged during the filming, probably in the drainage culvert as they tried to avoid the traffic cueing on the freeway at the end of the chase!

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Having raced against the Cobra right across America and having used a giant water overflow culvert running through San Franciso to avoid the traffic jams the            had to finally give way when a nun crossing lots of children cleared in front of the          before the          allowing it slip into the car park of the Queen Mary exhibit and finish.

(This way I haven't spoiled the finish if you want to try to see it. I got my copy from e-bay but it is periodically on tv).

The inevitable spoil sport 'anti-speeding' cop then towed all the cars away from the car park as they were there after the time that they were legally allowed.

The badly damaged car was repaired and then appeared in 'A Star is Born' Kris Kirstofferson, the fallen star drove himself to his death in a red one. He must have been one bad driver! Presumably, as the car turned over it may have been damaged all over again.
The best known recent film was Rainman which featured a yellow spyder and a 400 coupe.

 

On television in the 80's and a defining programme of the eighties, was probably the best known Daytona Spyder and it wasn't one at all.
In the first series of Miami Vice which was a massively successful tv show starring Don Johnson as Sonny Burnett, who spent his time chasing drug dealers and murderers all over Miami in a midnight black one with the wind blowing through his hair etc. Ferrari having, I assume, refused to supply a real car for the first series.He lived on a yacht with a pet alligator!
The only catch was it was an American McBurnie replica built on a Chevrolet Corvette chassis. Unlike the original car it had no quarterlights and had conventional door handles. The doors are longer than the real Daytona's too. It still looked a real eyeful though!
The American public were mystified initially by the car, so few genuine Daytona Spyder cars were made and only just over 80 ever got to the US. Many believed it was a special Corvette and, ironically, they were absolutely correct!

Ferrari had become concerned about the proliferation of replica Daytonas and learnt their lesson regarding the free advertising  this replica had recieved in this show so, for future series they supplied two cars, by then the current 12 cylinder model wasn't available convertible, they provided two white Testarossa coupe (hardtop) so sadly it was never the quite same again! Especially since the flat 12 Ferrari engines were replaced by large V8's for cheaper running costs! Bet they didn'ttell Ferrari about that modification either.
Don Johnson wasn't complaining though as Enzo Ferrari made him a gift of a new Testarossa which he sold at auction in January of 2003!
The McBurnie car was written out of the series when it was destroyed by a 'Stinger' missle fired by disgruntled drug dealers.
Beaing in mind Ferrari's opinion on the replicas it may well have been a condition of them providing the Testarossa to the show that it be destroyed so emphatically!

Paul Newman with two co-drivers, M. Minter and E.F. Robinson competed with a Daytona in the 1969 Le Mans 24 hour race.The car was entered by N.A.R.T (North American Racing) headed up by Luigi Chinetti the US Ferrari importer. As reported elsewhere on the site the Daytona didn't really become truly race competitive until the following year.
Paul Newman went on to be heavily involved in the Le Mans film the year after.
Paul Newman and his team then came 2nd some years later in a Porsche in one of the closest Le Mans finishes there has ever been.

Allegedly in 1974 a Daytona Spyder special was built for him. It featured a Surrey roll bar hoop type designed cabin with a specially elongated tail. There are no pictures I can find of it so I have had to use the one from the Kyosho kit of it. Sadly the actual model does not have the eleongated rear section but is as the original car.

When the Daytona was five times the cost of an E-type at the time only those suitably 'wedged' could afford them. It was however, better than buying a Rolls Royce!

Sonny Bono and Cher took delivery of a Sable black spyder with red inserts in the seats. It was the 96th of the 150 made.
This car was sold on a few years later to Ned Tannen, a film producer of such films as 'American Graffiti'.
Whilst in his posession it won the Palm Springs Concourse de Elegance in the November of 1986.
From here the car went to Japan in exchange for an older Ferrari. It then sold for $820,000 to another Japanese resident.

It returned to the US in April 1998 selling for $385,000 dollars and later that year for $345,000 in August to a New Yorker. 

Despite the passing of 16 years the mileage covered by the car was still below 16,000 which is less than 1,000 miles a year!

Even Pete Townshend has joined the party as he has been recently smitten by one of the famous right hand drive cars. 15963 one of the 7 right hand drive cars with a fully documented history elsewhere. He has bought argueably the finest spyder in exist, a very lucky guy!

Eddie was a more recent convert when he purchased a red berlinetta that has recently been sold on.

Eric Clapton didn't get the bug until the mid-ninties when he bought a beautiful metallic silver grey berlinetta with alloy wheels and pop up headlights.